Packaging Design

This is a packaging design from an online competition. This is not a commissioned project, just an experiment! I am in no way in contact with the company. The idea behind the design is to focus on creating a series, with each product within that series being distinguishable through colour. I decided to place the 'colour' for the line at the top of the bag so that it would be visible when stood amongst other products and easily identifiable. I also ensured the colour would still be visible even when the rip-strip had been removed.